Objective:
Generate incremental sales for Starbucks by reinvigorating excitement amongst customers and partners,
around the new features of its 2022 Starbucks Traditions Planner set.
Idea:
Magnify the small joys of everyday by enabling Filipinos to chronicle all the moments that count,
making them realize that there’s more to life than just big wins.
Execution:
Series of slice of life videos, showing unplanned moments of joy.
Idea and Art Direction by Yzabelle Wuthrich
Idea and Copywriting by Kristin Cornejo